WELCOME TO THE HYROAD WAY
A California cannabis sales, services, and logistics agency connecting brands to retailers and consumers.
Done differently.
We Connect Brands To Retailers & Consumers
HYROAD is a cannabis sales, services, and logistics agency built to bring brands and retailers together to grow consumers by providing retail sales, marketing, and service solutions.
We travel this road with our brand partners through a sales-first mindset, providing deep transparency and accountability, with a highly curated portfolio of brands that complement each other deeply.
We Invest In Each Brand Like It’s Our Own
“We shoulder an immense personal responsibility to do right by our brand partners. If your brand is part of HYROAD’S portfolio, it’s because we truly believe in your brand and your team.
YOUR BRAND IS NOT JUST A FRACTION OF HYROAD’S BOTTOM LINE.
We are humbled to carry much of the strategic responsibility of our brand partners, recognizing that there are major investments in time, funding, employee and family livelihoods, life savings, and life’s work all at stake.
This mentality is the core of how we challenge ourselves and our employees.”
-Adam Banke and Steve Podell, Co-Founders, HYROAD
Our Three Pillars
SALES-FIRST MENTALITY
Our top priority is equipping our sales team with the tools they need to succeed. Every decision we make is guided by the impact it will have on sales; any strategy that hinders our sales team is not the right strategy for us.
Every HYROAD employee’s purpose is to serve the sales team.
BALANCED & CURATED PORTFOLIO
HYROAD’s “foundational brand” strategy provides a highly curated and balanced portfolio of brands that reduces internal portfolio competition and cannibalization.
This strategy enables focus and organic brand growth.
BRAND PARTNER TRANSPARENCY
Brand partners deserve to understand how HYROAD is specifically working for them every day. We deliver data, systems, feedback, and communication that provide transparency, trust, and ease of use.